About The Owner

A Journey of Expertise and Passion

My journey in the realm of luxury travel and event management began in the bustling heart of New York City, where I was raised. With roots deeply embedded in Colombian heritage, I carry with me a rich cultural tapestry that influences my approach to creating unique and memorable experiences. This blend of vibrant Colombian warmth and the fast-paced, sophisticated lifestyle of New York has shaped my passion for creating memorable experiences that incorporate luxury and practicality.

Now residing in the picturesque city of Perth, Australia, I bring a global perspective to my work, seamlessly blending diverse cultural elements into bespoke travel itineraries and events.

Embark on a journey with me and discover the true essence of luxury travel and event management. Whether you're planning a once-in-a-lifetime adventure or an unforgettable celebration, I am here to ensure that every moment is infused with elegance, sophistication, and impeccable service. Let’s create something extraordinary together.

Danna Guzman

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What We Do

Sgr provides comprehensive event management services and personalized travel planning for both leisure and corporate clients. Our full-service event management covers everything from initial concept planning to financial management, on-site logistics, guest experience, and post-event wrap-up.

We also handle all travel logistics, including transfers, tours, and accommodations, to ensure a seamless and memorable experience for you and your guests.

Let's work together

Travel Style

My travel style is all about striking the perfect balance between indulgence and practicality. As someone who enjoys both luxury experiences and the rugged beauty of the Australian outback, I find joy in reconnecting with nature while savouring the finer things in life.

I am a savvy traveller who loves combining points and budget-savvy tactics to create exceptional journeys without compromising on quality. From exquisite meals featuring locally sourced ingredients to the thrill of exploring remote landscapes, my approach to travel is both refined and adventurous, ensuring every experience is memorable and meaningful.

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Our Affiliations & Partners

Fora’s Preferred Partner programs are exclusive, often invitation-only memberships with
leading hotel collections around the world. These special partnerships unlock perks, benefits and VIP treatment for your client’s stay at hundreds of hotels and resorts worldwide.

Frequently Asked Questions:

Services

How can we help our corporate clients?

Corporate Travel Management: Manage business travel needs, including hotels, and transportation, optimizing travel schedules for efficiency and cost-effectiveness.
Meeting and Conference Planning: Coordinate all aspects of corporate events, from venue selection and setup to catering and audiovisual equipment, ensuring a professional and successful event.
Incentive Travel Programs: Manage and execute incentive travel programs for employees or clients, incorporating team-building activities and unique experiences.
On-Site Support: Provide on-site management for corporate events and meetings, ensuring smooth operations and handling any issues that may arise.
We support companies of all sizes, we specialise in events and travel:
- Business trips
- Executive Support
- Incentive Trips
- Meetings
- Retreats
- Team Building
- Annual Meetings
- Dinners

How can we help our leisure clients?

Customized Travel Planning: I craft personalized itineraries, whether for family vacations, romantic getaways, or solo adventures, ensuring each trip is unique and memorable.
Exclusive Access: I arrange for exclusive experiences such as private tours, luxury accommodations, and VIP access to events and attractions.
Seamless Logistics: I handle your travel logistics, including airport transfers, tours and accommodations, ensuring a stress-free experience from start to finish.
Event Planning: Organize special events like weddings, anniversary celebrations, or family reunions, with meticulous attention to detail.
We support in these areas:
- Honeymoon
- Babymoon
- Weekend Getaway
- Golf Trips
- Ski Trips
- Family Vacations
- Reunion Trips
- Bachelorette and Bachelor Weekends

Why work with a travel advisor?

Reason 1: I do all the heavy lifting for you. I can create a trip from scratch or help book a hotel you’ve already decided on, and everything in between. Customised travel planning for your style and budget. Insider knowledge of accommodation, cruises and experiences
Reason 2: Thanks to Fora’s extensive partner network, when you book with me, you’re guaranteed perks at 4,500+ hotels worldwide, including Virtuoso, Rosewood, Belmond, Rocco Forte and more. These perks include resort & spa credits, welcome amenities, complimentary breakfast and airport transfers.
Reason 3: When you work with me, you're not just elevating your event and travel experiences; you're also supporting a passionate small business. Planning epic trips and unforgettable events is in my DNA, which is why I became a Fora Advisor. Travel and event management aren't just my professions—they're my passions. As a small-business entrepreneur, I'm dedicated to making every journey and celebration truly extraordinary.

Are time zones an issue?

What’s Included in Your Destination Event Services?

Comprehensive Planning and Coordination:
- Event Concept and Design: Develop concept and design, themes, and itineraries.
- Venue Selection and Setup: Location scouting and arrangement of walkthroughs
- Detailed Planning: Create and manage timelines, schedules, and checklists to ensure every detail is accounted for.
- Vendor selection and Coordination: Sourcing and curating a team of suppliers, vendors, artists, and event professionals
- Entertainment Booking: Entertainment and Program Management
- Culinary Services: Designing menus, food styling, and culinary presentation
Logistics and On-Site Management:
- Accommodation: Booking and managing accommodations
- Transportation Arrangements: Coordinate transportation for attendees, including airport transfers, shuttles, and ferries.
- On-Site Coordination: Provide on-site management to oversee event setup and behind-the-scenes orchestration
Financial Management:
- Contract Negotiation: Secure favourable terms with venue, vendors and suppliers
- Sponsorship Management: Identify and negotiate sponsorship opportunities to enhance your event and offset costs.
- Budget Development: Establish and manage the event budget, ensuring cost-effectiveness without compromising quality.
Guest Experience:
- Pre and Post-Event Administration: Guest list management and RSVP tracking, and post-event surveys and feedback distribution
- Hospitality Services: Arrange for welcome amenities, VIP treatment, and special requests to enhance the guest experience.
- Marketing: Preparing and distributing marketing collateral

Do I pay a fee for booking hotels via Sgr?

No, you do not pay a fee for booking hotels, villas or cruises through my services. I’m here to help you get the best value for your trip and save you time doing it! I work with a network of partners that allows me to offer competitive rates and exclusive benefits at no additional cost to you. My goal is to provide you with the best possible experience, ensuring you receive exceptional value and personalized service without any extra fees. I’m here to make your life easier!
*Please Note: We do charge fees depending on the level of trip planning and additional fees apply for planning itineraries.